GRAMMARLY
HELPING YOU CONNECT
Role Creative Director & Writer
Everyone knows that Grammarly helps you correct. We wanted to show how Grammarly helps you connect with others – introducing new product features that improve the tone, conciseness, and clarity of your writing.
With snappy and self-aware style, our integrated campaign illustrates how characters improve relationships and avoid misunderstandings thanks to Grammarly.
Playful narration, graphics and visual metaphors give us a window into the inner workings of our characters and the dynamics of their relationships.
We made a suite of story-driven and direct response content for digital, broadcast, and social.
The campaign was another big success for Grammarly. The hero videos alone have over a billion views.
HERO “BRANDED NARRATIVE” SPOTS
HERO DIRECT RESPONSE SPOT
PAID SOCIAL
