SECRETS RESORTS & SPAS
LOVE UNLIMITED
Role Creative Director & Writer
Secrets Resorts & Spas offers an adults-only, luxurious romantic getaway where everything is included.
Our integrated campaign “Love Unlimited” evokes the romance and luxury of Secrets through cinematic storytelling and an all-original, addictive song. The hero spot functions as a short film and music video by showing off the resort amenities as we follow a couple who seem to be falling in love for the first time, only to reveal they are already married.
The campaign has been a huge success – after several years, the spot is still playing on broadcast and digital, and fans are still obsessing over the song.
(My role did include creative directing the song and writing its lyrics).
