NETFLIX
SOCIAL CAMPAIGNS
As a creative director on several campaigns for Netflix, like David Letterman’s My Next Guest and The Staircase, I led the team in developing a social-first creative strategy.
Here are a few campaigns I worked on > > >
MY NEXT GUEST NEEDS NO INTRODUCTION
For his Netflix show, David Letterman let us run his Instagram account, which we grew by hundreds of thousands of followers with video essays and clips and quotes that highlighted best moments from the show and engaged conversation.
BONDiNG
For a show about a dominatrix and her best friend, we ran an Instagram account that leaned into the raunchiness and encouraged fans to join the fun, amassing over 30K followers.
THE STAIRCASE
For the true crime series, we leaned into the divide in opinions on Peterson’s innocence, engaging fans to join the conversation and creating content around favorite comments and theories.
